Information For Publishers

Ideaworks Labs Airplay is the result of 7 years of R&D into high-performance native mobile applications. Airplay allows Publishers to create the world's best mobile games and multimedia applications faster and cheaper than ever before. Using Airplay results in:


  • Higher quality - Full native console-development environment for mobile with graphics abstraction that dynamically tailors graphics to hardware capability.
  • Lower cost - Single binary reduces QA. Multi-platform support eliminates OS porting costs. Handset profiles eliminate handset porting.
  • Speed to market - Cross-Platform architecture supports simultaneous release across multiple OS's and handsets.

For more information see Airplay SDK


Ideaworks Labs have an unparalleled track record of creative innovation and technical leadership in the field of high performance mobile gaming. This pedigree was yet again confirmed when Ideaworks Labs, in conjunction with Konami, won both "Grand Prix" and "Operators' Choice" awards at the IMGA awards in Barcelona in Feburary 2008.


For more information see Games